Engines of Play: How Player Motivation Changes Over Time
Vanden Berghe (Ubisoft)
This lecture presents a model of how player motivation changes over time through the Big 5 model. The Big 5, we find, predicts player acquisition behavior ('taste') & 'reactive' rejection behavior ('ragequit'), and that SDT predicts retention ('satisfaction') & 'boredom' rejection behavior. The fact that we now understand the correlations between each of the facets of these two models and game design elements means that we can, through a template that I will give in the presentation, connect all of the major gameplay elements we are designing into the game with measurable and verifiable human motivations in our playerbase.
The talk is intended for designers, marketers, producers, and other developers who already have a basic working knowledge of how game elements interact with human motivations, but the talk will provide enough of a basic framework of the topic to ensure that newcomers won't be lost. Attendees will leave with an understanding of what motivations are likely active in your players at what point in their experience with your game, and a template to help you map out how your game will engage those motivations and communicate that plan to everyone involved in making your game.