Business & Marketing

The Business and Marketing track looks at the game development process
from the standpoint of running the business and offers proven strategies for the developer who needs to understand complex business issues.

Session highlights

	Game Content Rating Systems Must Change Speaker: Guillaume de Fondaumiere (Quantic Dream)
	PlayStation Vita Business Opportunities Speaker: George Bain (Sony Computer Entertainment Europe)
	Same Game, Think Different Speaker: Michael Zhu (Shanda Games)
	GameStop’s Digital Strategy: Bringing Immersive Gaming to a Digital Audience Speaker: : Michael Mauler (GameStop)
	From Console to Facebook: Blue Fang Games and the Big Pivot Speaker: Hank Howie (Blue Fang Games)

	business & marketing
	game design
	production
	programming
	visual arts
	summits
	tutorials